Does A Freelance Translator Need A Logo?
December 4th, 2009 // 4:45 pm @ admin
Obviously, I think so otherwise I’d have a plain text heading for this website rather than the image above. But what do you think? Do freelancers need to bother with creating their own logo?
Personally, I like to make it clear that I am a freelancer, not a translation agency, so my logo and website include my name. I’ve seen many translators try to give an impression that they are a bigger company than they really are, calling themselves “AAA Translations” etc. Is this a good idea? I don’t think so. I think our strength lies in our freelance, independent status. Otherwise, we are trying to compete with the big agencies, without the budget or support.
I recently gave a link in my brand, spanking new “Marketing Tips for Translators” newsletter allowing anyone to create and download a professional-looking logo for free online, without having to download or buy software. If you tried it out, let me know how it went by adding a comment below.
If you aren’t on my newsletter list yet, join here. The “logo” issue will arrive shortly.
Category : Blog
Pascale LEMAIRE
3 months ago
Hi Sarah,
It’s Pascale, you’ve just sent me the link for creating my own logo. Well, I did something I liked, although I didn’t really feel I had a clear idea of the kind of logo I wanted.
I guess it’s not as complete as yours, and I’m not quite sure I managed to download it properly…
I understand they are e-mailing within 24 hours aren’t they ? I’ll see then, surely I can try something else if I’m not happy with this one.
Thanks for this tip, it’s nice and easy. I enjoyed it, and not much information is needed. I agree with you now, and feel that a logo is something important for a business, small or big (it doesn’t really matter) : it’s like a signature really.
Maybe later on we can work on creating a website, when I know exactly what to put in it !!
Pascale Lemaire
11, rue des Lapereaux
95280 JOUY LE MOUTIER
FRANCE